My Library

Start Over Add to Bag MARC Display Return to Browse Modify Search More Like This Another Search
   
Limit search to available items
6210 results found. Sorted by relevance | date | title .
Previous Record Next Record
Resources
Encyclopedia

Athlone IT
IT Blanchardstown
IT Carlow
Cork IT
Dublin IT
Dun Laoghaire IADT
Dundalk IT
Galway-Mayo IT
IT Letterkenny
IT Sligo
IT Tallaght
IT Tralee
Waterford IT
Book jacket
BOOK
Author Hooley, Graham J.

Title Marketing strategy and competitive positioning.

Publisher London : Prentice Hall Europe, 1998.

LOCATION CLASS NO. STATUS
 Main Stack Thurles  658.802 HOO    AVAILABLE
 Main Stack Moylish  658.802 HOO    AVAILABLE
Edition 2nd ed / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
Descript xiii,482p. : ill., forms ; 24cm.
Note Previous ed. published as: Competitive positioning / Graham J. Hooley and John Saunders. 1993.
Bibliog. Includes bibliographical references and indexes.
Subject Target marketing.
Marketing -- Management.
Business planning.
Alt Author Hooley, Graham J.. Competitive positioning.
Saunders, John A., 1946-
Piercy, Nigel.
ISBN 0133712532 (pbk) :
Permanent LinkPermanent Link