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Book jacket
BOOK
Author Knox, Simon

Title Competing on value / Bridging the gap between brand and customer value

Publisher UK Financial Times PH 1998

LOCATION CLASS NO. STATUS
 Main Stack Clonmel  658.812 MAK    AVAILABLE
 Main Stack Thurles  658.812 MAK    AVAILABLE
Descript 288p., 234 x 156mm, Illustrations, 245, hardback
Series FT
Note Demonstrates the importance of having a brand which both reflects and is carried by the whole organization. The text provides a methodology for marketing in today's business environment.
Subject Business Development
Alt Author Maklan Stan
ISBN 0273631055
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