| Descript |
xiv, 370 p. : ill. ; 24cm. |
| Series |
Aspects of tourism ; 26.
|
| Bibliog. |
Includes bibliographical references and index. |
| Contents |
Rural tourism as sustainable business: key themes and issues -- Rural tourism policy: European perspectives -- Rural tourism business: a North American overview -- Legislative frameworks for rural tourism: comparative studies from Spain -- Effective marketing for rural tourism -- Exploitation of ICT for rural tourism enterprises: the case of Aragon, Spain. |
|
Co-operative marketing structures in rural tourism: the Irish case -- Regional co-operation in rural theme trails -- Rural wine and food tourism cluster and network development -- Globalisation, rural tourism and community power -- The development of tourism businesses in rural communities: the case of the Maroons of Jamaica -- Farm tourism co-operation in Taiwan. |
|
Quality as a key driver in sustainable rural tourism businesses -- Rural tourism businesses and environmental management systems -- Researching the links between environmental quality kite marks and local tourism business performance: a discourse analysis of the Welsh rural beach quality 'Green Coast Award' -- Entrepreneurial personality traits in managing rural tourism and sustainable business -- Business development, rural tourism and the implications of milieu -- Sustainable rural tourism business practice: progress and policy in south east Cornwall -- Rural tourism business as sustained and sustainable development? |
| Subject |
Tourism.
|
|
Rural development.
|
|
Rural tourism.
|
| Alt Author |
Kirkpatrick, Irene, 1963-
|
|
Mitchell, Morag.
|
| ISBN |
1845410114 |
|
