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Book jacket
BOOK
Author Briggs, Adam

Title The media / An introduction

Publisher UK Longman Higher Ed 1997

LOCATION CLASS NO. STATUS
 Main Stack Moylish  302.23 BRI    AVAILABLE
 Main Stack Clonmel  302.230 BRI    AVAILABLE
 Main Stack Clonmel  302.230 BRI    AVAILABLE
 Main Stack Clonmel  302.230 BRI    AVAILABLE
 Main Stack Thurles  302.23 BRI    AVAILABLE
Descript 455p., 235 x 159mm, Facsimiles, paperback
Note Media studies is a rapidly expanding area which has a broad cross-disciplinary appeal. This reader aims to cover the whole spectrum of media studies in one volume and combines contributions from academics, policy makers and practitioners.
Contents Part 1 "What are the media?" introduction to "what are the media?", Adam Briggs, Paul Cobley; comics: Eurocomics - "9th art" or misfit lit? Roger Sabin; publishing: European publishing - a neglected topic, David Saunders; advertising and marketing: Advertising and the new media environment, Sean Brierley; news agencies: News agency in Europe, Oliver Boyd-Barrett, Terhi Rantanen; public relations and journalism: Promotional strategies and media power? David Miller; newspapers and the press: Newspapers - beyond political economy, James Curran; magazines: Magazines - the bulging bookstores, Brian Braithwaite; radio: Public service, commercialism and the paradox of choice, Andrew Crisell; television: Contemporary television - a framework for analysis, Richard Paterson; european cinema: Cinema in Europe, anne Jackel; pop music: Marketing and mediating popular music - the European popular music industry, Roy Shuker; technology: New technologies and the media, Brian McNair. Part 2 'Outside' the media: introduction to 'outside' the media, Adam Briggs, Paul Cobley; economics: The economics of the media, Patrick Barwise, David Gordon; policy: Media policy,Nicholas Garnham; models of media institutions: Media institutions in Europe, Ralph Negrine; approaches: Why study the media form? John Corner; audience feedback: administrative research of audiences, Sue Stoessl; effects: Media effects - the continuing controversy, Guy Cumberbatch. Part 3 In the media: introduction to 'in the media', Adam Briggs, Paul Cobley; sexuality: tracing desires - sexuality and media texts, Andy Medhurst; gender: From Pamela Anderson to Erasmus - women, men and representation, Liesbet van Zoonen, Irene Costera Meijer; race and ethnicity: The construction of black and Asian ethnicities in British film and television, Sarita Malik; youth: The good, the bad and the ugly - postwar media representations of youth, Bill Osgerby; disability: Feeble monsters - 'making up' disabled people, Jessica Evans; nationality: National identity and the media, Andrew Higson; sport: Sport as real life - media sport and culture, Neil Blain, raymond Boyle; news production: News values, Jerry Palmer; parliamentary politics: the media and politics, Ivor Gaber; news photography: The direct appeal to the eye? - photography and the 20th century press, Pat Holland; pornography and censorship: Sex and censoriousness - pornography and censorship in Britain, Linda Ruth Williams.
Subject Multimedia
Communications
Computing
Alt Author Cobley, Paul
ISBN 0582277981