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Title
Maths and stats for Web analytics and conversion optimization / written by Himanshu Sharma.
Publisher
[Place of publication not identified] : [publisher not identified], 2016.
Descript
428 pages : illustrations ; 26 cm
Note
Publication information from Amazon.com.
"The journey from 'data driven' to "data smart"--Cover.
Summary
"The role of maths and statistics in the world of web analytics is not clear to many marketers ... This book as been written to fill this knowledge gap"--Page 17.
Subject
Web usage mining -- Handbooks, manuals, etc.
Internet users.
Web site development.
Web usage mining.
ISBN
9781364849184
1364849186
