Title Destination branding for small cities : the essentials for successful place branding / Bill Baker.

Publisher

Portland, Ore. : Creative Leap Books, c2007

LOCATION	CLASS NO.	STATUS
Main Stack Moylish	338.4791 BAK	AVAILABLE

Descript	191 p. : ill. ; 22 cm.
Bibliog.	Includes bibliographical references (p. 185-188).
Summary	This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Subject	Tourism.
	Place marketing.
	Small cities.
ISBN	0979707609 (pbk.)
	9780979707605 (pbk.)

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