Title How social media has affected the retail cosmetic industry in terms of building brand loyalty [thesis] / Fiona Noonan.

Publisher

Limerick : Limerick Institute of Technology, 2016.

LOCATION	CLASS NO.	STATUS
Theses Moylish	Thesis BUS. M & M. 16/05	AVAILABLE

Descript	v, 78 p. ; 30cm.
Thesis	Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Bibliog.	Includes bibliographical references and appendices.
Subject	Theses -- LIT -- Moylish.
	Marketing & Management -- Theses.
	Marketing & Management.
	Social media.
	Cosmetic industry.
	Brand loyalty.

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