Title An examination of the growth, use and potential benefits of product placement in the promotion of goods in recent times. [thesis] / Aisling Burke.

Publisher

Limerick : Limerick Institute of Technology, 2016.

LOCATION	CLASS NO.	STATUS
Theses Moylish	Thesis BUS. M & M. 16/09	AVAILABLE

Descript	ix, 47 p. ; 30cm.
Thesis	Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Bibliog.	Includes bibliographical references and appendices.
Subject	Theses -- LIT -- Moylish.
	Marketing & Management -- Theses.
	Marketing & Management.
	Product placement.
	Consumer behaviour.
	Promotion.

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