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Author

Title The Importance of Brand Image in the Retail Fashion Industry. [thesis] / Lauren Scanlon

Publisher

Limerick : Limerick Institute of Technology, 2017.

LOCATION	CLASS NO.	STATUS
Theses Moylish	Thesis BUS. M & M. 17/09	AVAILABLE

Descript	iv, 71 p. ; 30cm.
Thesis	Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).
Bibliog.	Includes bibliographical references and appendices.
Subject	Theses -- LIT -- Moylish.
	Marketing & Management -- Theses.
	Marketing & Management.
	Printed fashion apparel industry.