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PROJECT/THESIS
Author Radcliffe, Ailish.

Title The impact of visual merchandising on consumer buying behaviour: the case study of Jo Malone London. [thesis] / Ailish Radcliffe.

Publisher Limerick : Limerick Institute of Technology, 2017.

LOCATION CLASS NO. STATUS
 Theses Moylish  Thesis BUS. M & M. 17/15    AVAILABLE
Descript v, 60 p. ; 30cm.
Thesis Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).
Bibliog. Includes bibliographical references and appendices.
Subject Theses -- LIT -- Moylish.
Marketing & Management -- Theses.
Marketing & Management.
Consumer behaviour.
Buying behaviour.