| Descript |
36p. : col.ill. : 30cm |
| Bibliog. |
Includes bibliographical references |
| Thesis |
Thesis submitted for B.A. Hons in Ceramic Design 2017. |
| Contents |
With its 'halo' logo and brand name alone, Innocent declares its innocence. With consumer trust at an all time low, honest brands are much-needed in today's marketplace. This study investigates how Innocent communicates its brand values, ethos and honestly through its innovative branding strategy. |
| Subject |
Theses -- LSAD -- Clare Street
|
|
Ceramic design theses
|
|
Branding.
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Innocent.
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