The emergence of social media in the past decade has led to conflicting viewpoints on whether it is advancing society through increased connectedness or if it is a distraction that is causing a regression of societys collective intelligence. This extended essay uses James Surowiekis book, The Wisdom of Crowds Theory, which outlines the requirements needed in order to successfully achieve a wise crowd, to investigate how social media operates within the outlined criteria.
Thesis
Thesis submitted for B.A. in Visual Communications 2015.