| Descript |
35 p. : ill (some col) . ; 30cm. |
| Note |
Advertisement techniques towards children are explored under the categories of colour and production techniques using two adverts from LEGO, tailored towards specific genders, as the case study. Through research, it was concluded that the colours pink and blue were used predominantly in the advertisements towards girls and boys respectively. Editing techniques such as quick cuts, dynamic camera shots and action scenes were more popular in males adverts while social scenes coupled with slow fades and dissolves were used in favour of cuts in female advertisements. These results show how powerful LEGOs advertising can be, and the effect it has on childrens perception of what society expects of their gender. |
| Thesis |
Thesis submitted for B.A. in Visual Communications 2015. |
| Bibliog. |
Includes bibliographical references |
| Subject |
Graphics
-- Theses.
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Visual Communications theses.
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Theses -- LSAD -- Clare Street.
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LEGO Commercials -- Gender.
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Advertising to children.
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